Keep them watching (short post)

Can I please get your attention…I want to talk about attention! I am currently working on some projects that involve reviewing and building online programmes that use video recordings as significant parts of the teaching. A key discussion point we have had is the question - what duration should the recordings be? The perceive wisdom is that attention spans are shrinking, and as such a 10-15 minute norm has developed as the ideal duration of a recording. Influenced by the TED talk approach (max 18 minutes for a talk) and the average YouTube video duration of 11.7 minutes, this perceived wisdom has taken hold. Personally I rarely if ever watch a YouTube recording at normal pace, I listen to audio books at 2x speed, and recently find myself wanting to speed up live TV programmes! However, I frequently watch video podcasts that are 2-3hrs in duration – I just don’t watch them in one go. So what does this mean for the duration of educational recordings? · ...